Leave it to the publication Packaging World to hone in on a core issue in anti-tobacco’s latest attack on snus and other smokeless products: The tobacco prohibitionists argue that the packaging, particularly the metal containers, are aimed at kids.
“Allegations are that recent product launches by R.J. Reynolds encourage nicotine consumption by children and that that's the company's strategy. In particular, it's alleged that packaging is a core component of that strategy.” Packaging World says the attack is on the packages’ “graphics and structure”. R.J. Reynolds denies the allegations.
Camel’s products sport “brightly-colored packaging, hues that appeal to youngsters, so say the critics. The colors and the other graphic elements convey an image that is ‘fun’ and ‘cool.’ The argument continues that, were the products exclusively geared to adults, the packaging would have a different look. Structurally, the packaging is not only compact, but sleek, even incorporating an ergonomic indentation that makes dispensing easier. … In all, graphics and structure coordinate, such that an unsuspecting adult, at a distance or by casual glance, might mistake the packaging as containing mints, candy, gum, etc. A similar case of mistaken identity might be committed by a hurried, inattentive retail check-out clerk.”
It seems that prohibitionists are preparing to pressure the FDA to impose “plain brown wrapper” packaging rules on the smokeless industry. If they get their way, all smokeless products will ultimately be foul-tasting, smelly substances sold in ugly, ungainly packages.
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